Campaign Buddy – Pre-Launch

Categories: Pre-Launch
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About Course

Campaigns are won and lost in the planning phase

The Pre-Launch Module takes you through essential preparation steps to ensure you have all the elements of a successful campaign in place. The information in these lessons comes from actual candidates running actual races, including insights and knowledge gained as a result of real-world experience and hard-fought wins at the local, state and federal levels.

What Will You Learn?

  • Campaigns are won and lost in the planning phase. These series of lessons provide you with the knowledge and insight to carefully build your messaging, team and go-forward strategy.
  • You'll learn how to build your platform, campaign plan, recruit volunteers, raise money and manage your campaign team.

Course Content


  • Recruiting Volunteers and Developing Your Steering Committee
  • Assessment – Recruiting Volunteers and Developing your Steering Commitee
  • Raising Your Seed Money
  • Assessment – Raising Your Seed Money
  • Developing Your Campaign Platform
  • Assessment – Developing Your Campaign Platform
  • Calculating Your Win Number
  • Assessment – Calculating Your Win Number
  • Crafting Your Speeches
  • Assessment – Crafting Your Speeches
  • Developing Your Campaign Plan
  • Assessment – Developing Your Campaign Plan

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