Step-by-Step Candidate Coaching - Customized for YOUR Campaign!
What is Campaign Buddy?
You want to run for office and BE the change you wish to see, but getting organized to win can be overwhelming! Now there’s an affordable option for the start up candidate. Candidates have always been limited to doing it themselves, or hiring high priced consultants. Well – Ignite has the solution: Introducing Alex, your Campaign Buddy. He’ll guide you step-by-step through our video modules to empower “lunch box” candidates with the tools and information from the planning stage to executing and winning your election!
The Best Interactive Tool for Candidates & Campaign Management
Campaign Buddy: Learning Modules & Lessons
- Deciding to run for office – 10 Questions to ask yourself.
The single most important factor in the success or failure of a political campaign is the campaign’s message. In other words: why are you running? The most important factor in creating a strong message is: do you believe it yourself? Are you passionate about it?
- Recruiting volunteers and developing your steering committee
- Raising your seed money
- Calculating your win number
- Crafting your stump speech
- Developing the campaign plan
- Branding guidelines: Slogan and building your media assets (logo, SM banners and other materials)
- Developing your policy positions and platforms
- Drafting your voter’s guide statement
- Canvassing strategy
- Polling
- Drafting a fundraising letter
- Seeking Endorsements
- Campaign Launch
- Filing for office
- Compliance 101
- Additional roles on your campaign team: canvassing coordinator, sign coordinator, press secretary and events director
- Planning and promoting Events
- Hosting your kickoff event
- Launching a Money bomb
- Phone banking
- Mail drops
- Optimizing your Social Media
- Setting up your donation platform and e-commerce
- Developing your sizzle reel and photo bucket
- Using RunningMate to target and engage likely voters
- Building your Website: Integrated and SEO optimized
- Building your backoffice/infrastructure
- Developing focused reach-outs, including your campaign newsletter